Look. Think. Do you know this place? What is wrong with this picture?
This is the main floor of the main building of a University-level School of Art and Design in 2008. In particular, this photo focuses on the entrance to the headquarters of the Directive Board. And what does this College of Higher Education in Arts choose to symbolise their noblest area?
A worn-out replica of an ancient Greek sculpture.
Sure thing, I do find originality to be over-rated, and I have stated just that before… but what message does this local Venus de Milo send in regards to the Institution´s willingness to face the challenges of the future? Their willingness to foster exploration? To shed its accretion of phantoms with grace?…
Nothing against Greek antiquity, of course, and all due respect to the Milo Goddess. It is just that, in an institution that prides itself in having the IMAGE as the center of the communication process, this emphasis on the glorified ancient replica is probably the worst PR message one could ever conceive. Gimme Tracey´s over-rated, old-news, disgusting, self-indulgent mess any day instead, Beavis.
Notice how dark it all is, too.
End of rant.