so it becomes a trend!

In October 2007, I presented a paper at Detours on the subject of reverse graffiti. Back then it was a stike of genius by Moose, puzzling the authorities, who could not legally frame his graffiti activity that simply employed cleaning products.

Well, now the brands have caught on. Cheap greenwashing, I´d say. I should write a post-doctoral coda on this.

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One thought on “so it becomes a trend!

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