Rate the rating

This obsession with rating “experiences” is becoming a bit too much. Stay at a hotel, rate the experience. Get on a flight, rate the experience. Buy a coffee, rate the experience (and you may even win an ipad). This rating often consists of selecting “sad emoji”, “meh emoji” or “happy emoji”.
Recently I’ve even been invited to rate my airport bathroom “experience” by pressing an emoji on a digital screen by the exit. Yes, “experiencing” an empty bladder is usually a good thing, thank you very much.
I believe my first contact with emoji rating was at the China border passport control in 2014. I was meant to rate the experience of having my passport checked. No doubt it was meant to impact on the poor officer’s rating.
Now, can we start rating the “rating experience” itself?