Just put it out of its misery, folks.

The lexicon of new media is fascinating, full of avoidance and metaphor. Today Google sent me a message saying it’s shutting down its Google+ venture: essentially, it didn’t work in captivating social media users. But saying “shut down” would make it look like a failure, right? And it sounds so… final, so traumatic.

So they chose to say Google+ is “going away”.

Where to?… Like… on vacation?… Will it ever come back?… Meanwhile, can I go visit?… Questions, questions.