In October 2007, I presented a paper at Detours on the subject of reverse graffiti. Back then it was a stike of genius by Moose, puzzling the authorities, who could not legally frame his graffiti activity that simply employed cleaning products.
Well, now the brands have caught on. Cheap greenwashing, I´d say. I should write a post-doctoral coda on this.
Heitor Alvelos 
in my opinion wen it get’s to commercial advertising,
it’s when the trend it’s over…
What will they do with The Subconscious Art of Graffiti Removal?